Weekly Marketing update for you – week 46

Hi Andrea and John,

Please find the outlook for the next two weeks below. As discussed with you Andrea and in order to simplify, Marketing now focuses on providing you this update once a week. We discontinue the publication of the “Bi-weekly Marketing updates for KAMs”. To make sure that all KAMs are briefed, this overview here now is sent to all KAMs in cc. For future reference and in order to boost usage of our amazing internal resources, this piece of content is also published on the Penguin Carrier. Please find the outlook for the next two weeks below:

A) Top 3 Marketing successes of the past two weeks

1.  76 registrations secured for upcoming SEA launch event in Singapore after initial struggles to get people involved (LWI)
2. Marketing scanned closed deals in CRM since 01/01/2017 to look for how many and which ones Marketing either helped secure (via e.g., tender screening, campaign or event), or added value through client Marketing support. Result: the top 50 opportunities make for a total value of EUR 4,483,687.22. Marketing now analysing tops and flops in terms of campaigns, webinars, events, etc. Results forthcoming
3. New approach for pitching to prospects that are large organizations with significant broader society stakes and general public appeal with a focus on client benefits of working with us and projected outcomes (placing more emphasis on this when compared to the actual solution): NBA – work in progress (confidential)

B) Webinars (who is involved?):

• 20/11: WEBINAR: CROC Webinar Australia/South East Asia (JVA, AAR) (financial industry and corporate clients in AUS)
• 21/11: WEBINAR: Scope 3 Guidance by Gold Standard – what does it mean for business?

C) Campaigns (about what?):

• 12/11: NEWSLETTER: Sweden, JEL (Nordic audience)
• 12/11: MAILOUT: Reminder: CROF Webinar AU-SEA /Replication of Charlie’s Oct Webinar) -> Link to SEA Event (JVA, AAR) (financial industry and corporate clients in AUS)
• 12/11: MAILOUT: invite to the Singapore event, only new contacts (RE100 contacts) (DST)
• 13/11: MAILOUT: Join Corporate Leaders to Discuss Sourcing Renewables in Singapore and Southeast Asia (LWI, AAR) (target list Singapore)
• 14/11: NEWSLETTER: Global Snapshot – November (GWA) (global newsletter database)
• 15/11: MAILOUT: Invite to webinar – 100% carbon-neutral cars are here: how automotive brands and suppliers did it (MWE, DST) (automotive target list)
• 15/11: MAILOUT: “Carbon neutral gas: Using carbon credits with natural gas” (MWE, DST) (Utilities)
• 20/11: MAILOUT: Climate Innovation Summit (AWA)

D) Conferences (who is going?):

• 12/11: EVENT: Sustainable Cosmetics Summit Asia, Hong Kong, (LWI)
• 12/11: EVENT: 33. Lifefair Forum, Zurich (BGI, NBR)
• 14/11: EVENT: Business & Biodiversity Forum at COP 14, Sharm-El-Sheikh, Egypt (RHE)
• 14/11: EVENT: India and Sustainability Standards, New Delhi, India (HEG)
• 14/11: EVENT: SP Southeast Asia Launch in Singapore, (JDA, PHO, LWI)
• 15/11: EVENT: ANVR, Portugal (FBO)
• 20/11: EVENT: ALFI PERE Conference, Luxemburg (JDA)
• 20/11: EVENT: RE-Source, Amsterdam (PHO, MBL, AKA, MEL)
• 22/11: EVENT: Forum Blockchain for Business (B4B), St. Gallen (PBU)

E) Client involvement (which ones?):

• 16/11: RFP Prudential RE100 presentation (PHO)
• 16/11: Major League Soccer – GHG Management Plan (MML)
• 16/11: South Pole Certificate (mock-up) for Porsche (MWE)
• 16/11: NBA GHG accounting_new_pitch (MML)
• 28/11: South Pole Certificate (mock-up) for Porsche (MWE)

As always, these dates are pretty much confirmed, yet due to some unforeseen circumstances, last minute changes might happen. Any comments, please let me know. Thanks.

Best regards,

Tom