Weekly marketing outlook for you – week 51
Hi Andrea and John,
Please find the outlook for the next two weeks below. Great to see some progress in Katowice at long last. The COP24 Chairman sure was excited, see featured photo.
A) Top Marketing success of the past two weeks
- Simplification of Marketing services for BD & KAM: We boiled down how Marketing can support prospects and clients to two essential services, see slides 14-18 here. Please make sure to include them in your proposals where appropriate. Please also refer to this article published last week. For any questions regarding this, please reach out to me.
- Nice client endorsement from Chooose: Marketing edits our “What are carbon credits?” video in the Chooose brand and makes it available for client use.
B) Webinars (who is involved?):
- N/A
C) Campaigns (about what?):
- 18/12: MEDIA RELEASE: South Pole wins big in 2018 EF Annual Market Rankings (NKA) (Non-client global, DACH, and Australia)
- 19/12: MAILOUT: “Carbon neutral gas: Using carbon credits with natural gas” (MWE, DST) (Utilities)
- 19/12: NEWSLETTER: Global Snapshot – December (GWA) (South Pole snapshot recipients)
- 20/12: MAILOUT: Climate Leaders Forum Stockholm (RBE, JEL)
- 21/12: MAILOUT: Christmas greeting (AKE) (SP Clients and Prospecting Clients)
D) Events (who is going?):
- N/A
E) Client involvement (which ones?):
- 17/12: Bespoke Climate Neutral Booklet for ALDO (MML)
- 17/12: Bespoke Climate Neutral Booklet for McKinsey (MML)
F) Market Research:
- RE100: No new signatories. Total companies: 158
- Science-Based Target: No new signatories. Total: 500 companies are taking SBT action and 159 companies have approved SBT
- Website download: Candriam Investors Group, Border to Coast Pensions Partnership, Chambery Capital, Absa Corporate and Business Bank, Turicum Investment Management, Stadtwerke Stuttgart GmbH, Southbound Travel Group AB, Girindus Investment AB, and Traveledge
- Potential clients who opened our monthly newsletter “snapshot” a lot: available for next week
As always, these dates are pretty much confirmed, yet due to some unforeseen circumstances, last minute changes might happen. Any comments, please let me know. Thanks.
Please let me take this opportunity to wish you and your families happy holidays and all the best for the New Year!
Best regards,
Tom