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Weekly marketing outlook for you – week 50

t.schroder@southpolecarbon.com 0 Comments ,

Hi Andrea and John,

Please find the outlook for the next two weeks below. This week’s photo is of the pedestrian zone of Katowice, site of COP24 that is still ongoing.

A) Top 3 Marketing successes of the past two weeks

  • Launch of the “Climate Conscious” label to complement the CN labels, as the generic option for companies purchasing offsets (overview here)
  • Reached alignment on the restructure of the “what we do” part of the website, and of how our solutions are presented (reminder: roadmap here)
  • Strong showing at COP24, with a plethora of side events and speaking opportunities (overview here)

B) Webinars (who is involved?):

  • NA

C) Campaigns (about what?):

  • 11/12: NEWSLETTER / BLOG (tbc) on success of instruments in 1st phase of City Finance Lab (cities and financial intermediaries)
  • 11/12: MAILOUT 11: First ever I-RECs project in Indonesia ready to meet your renewables needs (DST) (Singapore target list)
  • 12/12: NEWSLETTER: Global Snapshot – December (GWA) (South Pole snapshot recipients)
  • 13/12: MAILOUT: Invitation to CLF Sweden (AWA) (Sweden general outreach)
  • 13/12: MAILOUT: “Carbon neutral gas: Using carbon credits with natural gas” (MWE, DST) (Utilities target list)
  • 20/12: MAILOUT: Christmas greeting (AKE) (South Pole snapshot recipients)

D) Events (who is going?):

  • 11/12: EVENT: COP 24: JSW speaking @ NEFCO/Nordic Pavilion Event on Article 6
  • 11/12: EVENT: COP 24: JSW Speaking @ World Climate Summit – Public-Private-Partnerships for a Low Carbon Economy
  • 11/12: EVENT: COP 24: MST speaking @ Austria Pavilion – City Finance Lab
  • 12/12: EVENT: COP 24: MST moderating – De-risking climate finance – Best practices and lessons for scaling-up
  • 12/12: EVENT: COP 24: JSW speaking @ Action Room 1 “Pomorze” on Joining forces of state and non-state actors for a sustainable and climate neutral development
  • 13/12: EVENT: COP 24 YDO co-organiser – High-level segment on education
  • 13/12: EVENT: COP 24: YDO Speaker & Co-Organiser – Innovative tools and practices for climate education
  • 14/12: EVENT: COP 24: YDO Co-Organiser – Quality Education: Climate Change Education for All

E) Client involvement (which ones?):

F) Market Research:

  • RE100: Allianz, Bestseller A/S. Total companies: 158
  • Science-Based Target: new signatories: Bestseller A/S, Mercialys; target sets: Royal Philips. Total: 500 companies are taking SBT action and 159 companies have approved SBT
  • Website download: (will be provided next week)
  • Potential clients who opened our monthly newsletter “snapshot” a lot: (will be provided in the next two weeks)

As always, these dates are pretty much confirmed, yet due to some unforeseen circumstances, last minute changes might happen. Any comments, please let me know. Thanks.

Best regards,

Tom

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