Weekly marketing outlook for you – week 49

Hi Andrea and John,

Please find the outlook for the next two weeks below. A reminder: if you have any issues with Marketing materials, spot errors, and want to suggest improvements, please make sure to enter them into this feedback form.

A) Top 3 Marketing successes of the past two weeks

• South Pole LinkedIn followers +55% since January (Jan: 4100, Nov: 6400)
• Website users on southpole.com +37% for 2018 year-to-date, compared to last year (2018: 102k, vs. 2017: 75k
• Most web visitors now from the US (+80%), as opposed to CH (-0.33%) last year

B) Webinars (who is involved?):

• 05/12: WEBINAR: SBT and Climate action adaptation (LATAM) (MCH, AAS) (Promote among potential clients the need to include SBTs in their GHG emission reduction plans)  

C) Campaigns (about what?):

• 04/12: COP24 NEWSLETTER: Attendance at Side Event (Voluntary action + NDCs) (RBE) (South Pole snapshot recipients, public sector accounts, excluding competitors)
• 04/12: MAILOUT: “Carbon neutral gas: Using carbon credits with natural gas” (MWE, DST) (Utilities target list)
• 05/12: MAILOUT: COP24 mailout/reminder: Attendance at side Event (Nordic Council) (South Pole snapshot recipients, public sector accounts, excluding competitors and target list MST)
• 11/12: NEWSLETTER / BLOG (tbc) on success of instruments in 1st phase of City Finance Lab (cities and financial intermediaries)
• 12/11: MAILOUT: “Developing green gas products that work for you and your customers” or “Combining Ecogas offsets and Biogas certificates in your green gas products” (Utilities target list)

D) Events (who is going?):

• 03/12: EVENT: COP24, Poland (RHE, PBU, MMA, MST, ERO, YDO, JSW, IPU, SNY)
• 06/12: EVENT: Sweden Christmas event (JEL)
• 06/12: EVENT: COP 24: PD-Forum (JSW)
• 06/12: EVENT: COP 24: Enhancing land use role in climate mitigation and adaptation (RHE)
• 08/12: EVENT: COP 24: South Pole Side Event – Voluntary Action and implementing the NDCs: How can the private sector help or hinder? (JSW)
• 11/12: EVENT: COP 24: JSW speaking @ NEFCO/Nordic Pavilion Event on Article 6
• 11/12: EVENT: COP 24: MST speaking @ Austria Pavilion – City Finance Lab
• 12/12: EVENT: COP 24: MST moderating – De-risking climate finance – Best practices and lessons for scaling-up
• 13/12: EVENT: COP 24 YDO co-organiser – High-level segment on education
• 13/12: EVENT: COP 24: YDO Speaker & Co-Organiser – Innovative tools and practices for climate education
• 14/12: EVENT: COP 24: YDO Co-Organiser – Quality Education: Climate Change Education for All

E) Client involvement (which ones?):

• 07/12: NASCAR carbon project presentation (MML)
• 13/12: Co-brand carbon credit video: Chooose
• 14/12: Major League Soccer – GHG Management plan (MML)

F) Market Research:

• RE100: Hair O’right. Total companies: 156
• Science-Based Target: new signatories: Arla Foods, Bloomberg LP, Burberry Limited, Havells India Limited, KOBAYASHI PHARMACEUTICAL CO., LTD., Northern Design (Electronics), Swedbank AS; target sets: Astellas Pharma Inc., bpost SA, Enviro-Mark Solutions. Total: 498 companies are taking SBT action and 158 companies have approved SBT
• Website download: NN Investment Partners, T. Rowe Price, Shell Energy Europe, Climatecoin, Avaya, ICA Sverige AB, GMO Cloud K.K., Willem & Drees, and Asset Impact GmbH.
• Potential clients who opened our monthly newsletter “snapshot” a lot: (will be provided on December edition)

As always, these dates are pretty much confirmed, yet due to some unforeseen circumstances, last minute changes might happen. Any comments, please let me know. Thanks.

Best regards,

Tom