Marketing and Communications Update January 2017
For Marketing, the new year kicked off with a bang: With over 550 registrations and over 260 participants, Renat’s webinar on digesting the results of COP22 and looking into the climate impacts of the new Trump administration was one of our most successful webinar yet. While we always do our best to use current affairs to add to the relevance of our areas of expertise (SDGs and SBTs in this case), this past webinar truly was a winning combination. With dozens of enthusiastic responses from webinar attendees, we’re encouraged to take this forward. We’re currently planning a sequel to this webinar that will dissect Trump’s first 100 days in office, from the angle of climate action. Other than that, I’ve had the pleasure of spending an inspiring few weeks in Zurich as part of the 2017 strategy days and KAM training week. The face to face meetings and discussions with many of you have been invaluable! /Tom
Campaigns & events update
Campaigns:
- Marketing journeys:
- Life post Paris: Episode 3 was sent on 23 January. The next episodes will be finalised after the strategy weeks. Going forward, all of the contacts that completed our survey will receive targeted content on specific topics. The content will based on the topics that they identified as being the most important to their organisations. (24 opportunities have been created so far)
- Webinar on CDP Forest Program and Big Chain Tool on Jan 31, 2017 at 4pm CET: “Become a leading forest steward: Monitor, mitigate and report forests risks in your supply chain” (33 registrations so far)
- Webinar: “Sustainability action for Swedish companies”: this will be held on Feb 07, 2017 at 4pm CET. (23 registrations so far)
- Past webinar on COP22 and Trump: 72 participants responded to the feedback survey. The results are now being analysed.
Events
- Jan 19 Madrid: UNWTO event on tourism, good feedback, event with focus on public actors
- Jan 20: London: finance breakfast event, good feedback: 28 participants
- Ethical Corp media platform: climate neutrality sponsorship confirmed for 4 events New York and London throughout 2017
- Economist Impact Summit: climate neutrality sponsorship agreed
Communications update
- Our latest corporate announcements have centered around the acquisition of Climate Friendly’s carbon & renewables business unit; our strategic partnership with global sustainable tourism & conservation network, LT&C, and our role in supporting the aspirations of the UNTWO International Year of Sustainable Tourism for Development. Our work with Gold Standard, Climate-KIC, and ICLEI on a results-based financing certification standard for city-level actions was covered by Edie News.
- We’ve published several pieces to support our ongoing marketing journeys and assign value to topics of strategic interest to us: we tapped into the growing sustainability action among luxury brands by interviewing the CEO of Positive Luxury, Diana Verde Nieto. Süddeutsche Zeitung, one of leading newspapers in Germany, wrote an opinionated article based on the report our team prepared for the German Finance Ministry. Our latest COP22 Digest webinar was covered by Modern Investor, which highlighted the discussion especially around climate finance.
- Last but not least, we’re on the lookout for a Junior Communications Specialist to join our Marketing team, ideally based in Sydney or Bangkok. Please feel free to share the job description with your network!