Marketing and Communications Update February 2018

Explaining our company, what we stand for and what we do in a simple and easy-to-understand way is essential for us to bring our message and value proposition across to all you penguins and to all of our clients. The company has grown quite substantially over the last few years and with it its complexity.

• Marketing has embraced this challenge and is currently working on:

  • Finalising our website revamp, which will go live in the next couple of weeks

  • Preparing a ‘high-level’ narrative for explaining our key competences and our offering in a simple way

  • Drafting a new corporate “master” presentation that focuses on the value-add we can deliver to our clients, partners, and other external people as audience

• Marketing also has finalised its 2018 strategy, which can be found here

• In the past month, we launched our EcoAustralia product with much fanfare in the Australian market and already managed to secure a few new clients because of it

• Together with the KAMs, we have launched our first South Pole customer satisfaction survey, which the KAMs will now send out to our clients, helping us to gain valuable insights into how the penguin is perceived and how we can serve our clients even better

• In response to inputs received during KAM week, we have launched KAM-Marketing feedback and brainstorm sessions. These are held monthly and will be organised regionally.

What’s keeping us busy during the month ahead

• Continuing the review of marketing and communications materials with product groups

• Promoting the gender impacts (hello SDG 5!) of our projects on International Women’s Day on March 8th. We’ll be sharing the materials with you.

• Johan and Jens have put together a fantastic SDG-focussed event in Stockholm with the WWF Sweden and the Gold Standard  Foundation on the same day and the marketing team will be supporting this

• Updates to the GoldPower website to reflect the product offering and positioning.

• In March, the Marketing team will hold its annual retreat to foster global learning, build team spirit and become even more effective in our quest to help make the penguin brand universal and synonymous with sustainability, aiming to become what the Nike brand became to sports. Next month, we will give you a summary of what we discussed.